Profusion Beautyberry

Profusion Beautyberry (Callicarpa bodinieri 'Profusion')

Profusion Beautyberry (Callicarpa bodinieri 'Profusion') is a highly ornamental deciduous shrub valued for its striking violet-purple berries that appear in abundance along bare branches in late summer and fall. Native to China, this variety is especially known for its heavy fruit set and dense branching, making it one of the showiest beautyberries available. It brings bold seasonal interest to borders, mass plantings, or woodland gardens.

Distinctive Features

'Profusion' lives up to its name with prolific berry clusters that develop after small pink flowers bloom in midsummer. The elliptical green leaves turn yellow-green in fall, providing a subtle backdrop for the intense berries. The fruit clings to the stems well into winter, offering color when most plants have gone dormant. Its rounded, vase-like habit provides structure and elegance in the garden year-round.

Growing Conditions

• Sun Exposure: Full sun to part shade; best berry production occurs in full sun.
• Soil: Prefers fertile, well-drained soil but tolerates a range of conditions.
• Water: Moderate moisture; provide regular water during dry periods, especially in the first year.
• Humidity: Performs well in average humidity levels.
• USDA Hardiness Zones: 5�8

Ideal Uses

• Fall Focal Point: Brilliant berries create a standout display when most plants are fading.
• Mixed Borders: Adds form and seasonal flair alongside shrubs like hydrangeas or viburnum.
• Woodland Edge: Naturalistic look works well along the margins of wooded areas.
• Cut Branches: Berries can be used in floral arrangements for seasonal decor.
• Wildlife Planting: Fruits are occasionally eaten by birds in winter.

Low Maintenance Care

Profusion Beautyberry requires minimal attention once established and can be pruned to maintain shape or rejuvenate older plants. It is largely pest-free and disease-resistant.

• Watering: Maintain consistent moisture, especially in hot or dry conditions.
• Pruning: Prune back hard in late winter or early spring to encourage strong new growth and berry production.
• Fertilizing: Apply a balanced fertilizer in spring to support healthy flowering and fruiting.
• Pest and Disease Resistance: Rarely affected by common garden issues.
• Deer Resistance: Typically avoided by deer due to the taste and scent of the foliage.

Why Choose Profusion Beautyberry?

If you�re looking for a showstopping berry display that adds late-season color and texture, 'Profusion' offers outstanding performance with very little care required.

• Intense Purple Berries: One of the most vibrant berry displays among ornamental shrubs.
• Compact, Elegant Habit: Neat form makes it ideal for gardens of any size.
• Seasonal Interest: Flowers in summer, colorful fruit in fall, and winter structure.
• Easy to Grow: Tolerates a range of soils and conditions with minimal upkeep.
• Eye-Catching Focal Point: Draws attention during the quieter months of the gardening year.

Profusion Beautyberry (Callicarpa bodinieri 'Profusion') offers a dynamic transition from summer to fall with unmatched color and form. A must-have for gardeners looking to extend seasonal interest into winter.